"Working with Mathieu and Gaurav allowed us to materially forward on our Google Ads performance. They brought both structural improvements and sharp diagnostic clarity to our setup. We finally had a simple, honest view of what was driving results and where the growth levers were. The proof was in the numbers: we scaled acquisition spend significantly while holding CAC stable"
• High competition and rising CPCs in a saturated French SaaS environment.
• Limited visibility into true market depth and scalability potential.
• Limited segmentation made it hard to isolate performance drivers and identify growth levers.
• Measurement setup prevented clarity on high-LTV, efficient CAC segments.
• Budgets couldn’t be allocated confidently due to lack of deep insight into performance.
Rebuilt the acquisition engine end-to-end by clarifying the market constraints, exposing growth levers, and helping us set a measurement system that made every decision straightforward.
1. Deep Diagnostic & Levers Analysis
Identified the real performance levers and refined the account structure so opportunities, inefficiencies, and growth paths were immediately visible.
2. Opportunity Mapping
Uncovered untapped demand pockets and high-value search themes through competitive, query-level, and regional analysis, revealing where scalable growth was actually possible.
3. Data-Driven Decision System
Created practical dashboards that allowed rapid iteration and confident scaling by making performance signals clear, reliable, and easy to act on.
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