Northand V2

Sector:

B2C SaaS / Healthcare

Key Market:

France 🇫🇷

Paid Marketing Budget:

~5 figures / month

Engagement Type:

Paid & Strategic Operations Support

Duration:

6 months

Product:

Doctolib is Europe's leading healthcare booking platform connecting patients with doctors, specialists and pharmacies.

They brought a true consulting approach to Google Ads. Their ability to combine market insights with platform data helped us understand exactly where Google Ads could drive growth and where it wasn’t the right fit. Their recommendations were clear, actionable, and fast. The insights gave us the confidence to make strategic go-to-market decisions across multiple segments

Inès Dali

Patient Marketing Manager

From Uncertain Channel Potential to Clear Decisions on What’s Worth Scaling

Market challenges

Healthcare is a highly fragmented vertical — demand varies significantly by medical act, making it hard to know where paid acquisition actually scales.

Seasonal and supply-dependent dynamics mean performance can shift fast, requiring constant strategic recalibration.

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Paid challenges

Internal team lacked the resource bandwidth to run structured cluster-level analysis and testing at the pace the business needed.

No clear framework to assess which Google Ads verticals were worth scaling vs. cutting

What we did

Ran a structured diagnostic and strategic restitution across Google Ads - giving the B2C and GTM teams clear, evidence-based answers on where real scale potential existed.

1. Strategic Restitution by Cluster: Delivered structured cluster-by-cluster analysis with clear recommendations on where Google Ads had real scale potential — actionable for both B2C and GTM teams.

2. Campaign Architecture: Built and implemented a campaign structure designed for fast testing and insight generation — with tight keyword, ad, and landing page alignment across medical act clusters.

3. Scalability Assessement: Produced final restitutions on Google Ads scalability by vertical — enabling confident budget allocation and prioritization decisions.

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Channel Fit Assessment

Clarified where Google Ads can drive growth - and where it won’t.

Actionable Growth & Go-to-Market Insights

Gave teams actionable insights to decide what to scale and what to pause.

Stronger Conversion Foundations

Helped with CRO topics and provided recommendations for improving conversion potential.

From Uncertain Channel Potential to Clear Decisions on What’s Worth Scaling

Market challenges

Paid challenges

What we did

Case studies