Mathieu and Gaurav know paid acquisition inside out. They helped us grow steadily on our most important channel. What stood out is that they go beyond running campaigns — joining sales calls and using ground-level feedback to sharpen the strategy.
Rebuilt the Account Structure and Paid environment from the ground up — fixing the data layer, restructuring the account, and unlocking the market depth needed to scale confidently.
1️⃣ Tracking & Attribution Fix
Implemented cleaner attribution across both the paying and demo funnels - giving the team additional visibility into what was actually driving revenue, not just signups.
2️⃣ Account Restructure & Segmentation
Rebuilt the account structure to surface granular performance insights — identifying what drove higher-paying client rates and enabling confident, data-backed optimisation.
3️⃣ Market Depth & Competitive Dominance
Mapped true demand depth across key zones and secured dominant positions on the highest-intent queries — systematically eliminating competitor presence where it mattered most.
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