Rebuilt the SEA engine across four European markets — bringing structure, best practices, and a clear performance framework that unlocked confident scaling.
1. Account Restructure & Organisation: Audited and reorganised Google and Bing accounts across all four markets — creating a clean, scalable structure that made performance drivers immediately visible.
2. Best Practice Implementation: Embedded SEA best practices across bidding, campaign architecture, and keyword strategy — eliminating inefficiencies and raising the performance baseline across every market.
3. Multi-Market Scaling: Pushed conversion volumes systematically across France, Italy, Spain, and Germany — balancing growth with acquisition cost control to ensure efficiency at scale.