North& was built by two former in-house operators who spent years scaling paid acquisition from the inside at companies like Brevo, Qonto, and Ringover. We started North& because we kept seeing the same problem: businesses investing heavily in paid ads without the infrastructure to know what was actually working. We fix that - and then we scale it
13 years scaling paid acquisition for some of France's fastest-growing companies. Former Global Performance Lead & Head of Growth at Brevo. Built acquisition systems for Qonto, Ringover, and 80+ companies across Europe.
Former Performance Marketing Lead and right-arm to the CMO at Brevo. Alumnus of ESSEC Business School. Scaled multi-million euro paid budgets across international markets at Brevo, and Ringover.
We map your digital landscape, analyzing your current position and identifying untapped opportunities within your market
We transform complex data into actionable insights, deciphering patterns and signals that others miss.
We craft tailored strategies that align with your business objectives, creating a clear path forward.
We implement with precision, continuously measuring and optimizing to navigate toward exceptional results.
From Series A SaaS to scale-ups like Qonto, we work with teams who need paid acquisition to produce revenue — not just traffic. Here's what that looks like in practice
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Laura Attias
"North& brought a level of rigor and analytical depth that's rare in a paid partner. They built dashboards that genuinely changed how fast we could read performance across our entire acquisition mix. At the scale we operate, having partners who think strategically and move fast on the data is exactly what we needed."
Giacomo
"Mathieu and Gaurav know paid acquisition inside out. They helped us grow steadily on our most important channel. What stood out is that they go beyond running campaigns — joining sales calls and using ground-level feedback to sharpen the strategy"
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Théo Barthez
"Northand brings a pragmatic, pedagogic approach to paid ads - they don't just run campaigns, they explain every decision they make and are transparent about how paid ads are working. The scientific, structured, and iterative approach to ads means we no longer think of paid ads as a black box"
Inès Dali
"They brought a true consulting approach to Paid Ads. Their ability to combine market insights with platform data helped us understand exactly where Ads could drive growth and where it wasn’t the right fit. The insights gave us the confidence to make strategic go-to-market decisions across multiple segments"
