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Northand brings a pragmatic, pedagogic approach to paid ads - they don't just run campaigns, they explain every decision they make and are transparent about how paid ads are working. The scientific, structured, and iterative approach to ads means we no longer think of paid ads as a black box
Built and redefined the paid acquisition engine across LinkedIn and Google Ads — bringing structure, attribution clarity, and a rigorous iteration process to find the real triggers of growth.
1. Campaign Structure & Foundation: Built and redefined LinkedIn and Google Ads campaign structures from the ground up — creating a clean, scalable architecture focused on finding the triggers of growth.
2. Attribution: Bypassed HubSpot's default attribution logic to deploy independent first-touch attribution — surfacing true channel contribution across new and existing contacts.
3. Creative & Audience Iteration: Ran systematic iterations on LinkedIn creative and audiences to filter for lead quality over volume — optimizing toward the profiles that actually move down the funnel.
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