Mathieu worked with us on SEA to boost the acquisition potential of our campaigns across our four markets: France, Italy, Spain, and Germany.His expertise has helped us organize our Google and Bing accounts, adopt best practices, and push our results to the next level.
In just one year, this collaboration has enabled us to double our SEA conversion volumes while keeping acquisition costs under control.
Rebuilt the SEA engine across four European markets — bringing structure, best practices, and a clear performance framework that unlocked confident scaling.
1. Account Restructure & Organisation: Audited and reorganised Google and Bing accounts across all four markets — creating a clean, scalable structure that made performance drivers immediately visible.
2. Best Practice Implementation: Embedded SEA best practices across bidding, campaign architecture, and keyword strategy — eliminating inefficiencies and raising the performance baseline across every market.
3. Multi-Market Scaling: Pushed conversion volumes systematically across France, Italy, Spain, and Germany — balancing growth with acquisition cost control to ensure efficiency at scale.
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