"North& brought a level of rigor and analytical depth that's rare in a paid partner. They built dashboards that genuinely changed how fast we could read performance across our entire acquisition mix. At the scale we operate, having partners who think strategically and move fast on the data is exactly what we needed."
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Built the data infrastructure and analytical layer on GCP that gave the team full visibility over a complex, high-scale acquisition mix — turning performance reads from a time-consuming exercise into an instant, actionable view.
1️⃣ Performance Dashboard Infrastructure: Designed and deployed Looker dashboards on GCloud, consolidating data across all channels into a single, reliable view. Cut time-to-read-performance from hours to minutes.
2️⃣ Channel Overlap and Incrementality Analysis: Ran a systematic analysis across acquisition channels to identify audience cannibalization and budget overlap, identifying areas of cost cutting.
3️⃣ Ad Hoc Strategic Support: Embedded alongside the team to provide on-demand analysis on the decisions that mattered most, giving an external analytical perspective at the moments when team required help.
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