• Scaling SEA across four distinct European markets simultaneously, each with different competitive dynamics, search behaviours, and conversion patterns.
• Maintaining acquisition cost efficiency while pushing for volume growth across multiple languages and geographies.

• Google and Bing accounts lacked the structure needed to maximise performance across four markets.
• Best practices weren't consistently applied, creating inefficiencies that capped growth potential.
• Limited visibility into what was actually driving conversions made confident scaling difficult.

Rebuilt the SEA engine across four European markets — bringing structure, best practices, and a clear performance framework that unlocked confident scaling.

1. Account Restructure & Organisation: Audited and reorganised Google and Bing accounts across all four markets — creating a clean, scalable structure that made performance drivers immediately visible.

2. Best Practice Implementation: Embedded SEA best practices across bidding, campaign architecture, and keyword strategy — eliminating inefficiencies and raising the performance baseline across every market.

3. Multi-Market Scaling: Pushed conversion volumes systematically across France, Italy, Spain, and Germany — balancing growth with acquisition cost control to ensure efficiency at scale.

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