• Healthcare is a highly fragmented vertical — demand varies significantly by medical act, making it hard to know where paid acquisition actually scales.
• Seasonal and supply-dependent dynamics mean performance can shift fast, requiring constant strategic recalibration.

• Internal team lacked the resource bandwidth to run structured cluster-level analysis and testing at the pace the business needed.
• No clear framework to assess which Google Ads verticals were worth scaling vs. cutting

Ran a structured diagnostic and strategic restitution across Google Ads - giving the B2C and GTM teams clear, evidence-based answers on where real scale potential existed.

1. Strategic Restitution by Cluster: Delivered structured cluster-by-cluster analysis with clear recommendations on where Google Ads had real scale potential — actionable for both B2C and GTM teams.

2. Campaign Architecture: Built and implemented a campaign structure designed for fast testing and insight generation — with tight keyword, ad, and landing page alignment across medical act clusters.

3. Scalability Assessement: Produced final restitutions on Google Ads scalability by vertical — enabling confident budget allocation and prioritization decisions.

‍