Uncover the Full Potential of Your Paid Marketing Budgets
We help advertisers to find growth opportunities in Paid Marketing (Paid Search, Social Ads) and to optimize significantly their budgets on Google, Meta, LinkedIn, etc.
North& specializes in assisting companies whose annual budgets exceed 200K€ and are facing challenges in seeking growth or improving ROI and CAC.
Projects Completed
Acquisition Spent Delivered
Experience in Scaling SaaS Acquisition
Trusted by leaders in the French tech space
We have been a steadfast partner for notable firms, steering them through downturns or spearheading their growth during acceleration phases.
Learn how our expert strategies and guidance can pave the way for sustainable acquisition and surpass business goals.
Accelerate Success with Targeted Campaign Strategies
Discover how our specialized services in Campaign Management, Paid Acquisition Audits, and Data-Driven Marketing can give you a competitive edge in the realm of performance marketing.
- Channel Management & Exploration
- Incrementality Testing
- Optimization
- Multi-Channel Paid Strategy
- Reporting, Process and Communication
- Data Integration and Analytics Set-up
- Attribution & Performance Measurement
- Measurement Framework Development
- Performance Measurement & Back Office Reconciliation
- Paid Search (Google Ads)
- Social Ads (Meta Ads, LinkedIn Ads, TikTok Ads, etc.)
- Display Ads
- Youtube Ads
- Retargeting
- Bronze Audit- Rapid Insights
- Silver Audit - In-Depth Review
- Gold Audit - Full Package
- Supervision of agencies
- Supervision of internal teams
- Team restructuring
- Recruitment (Interviews)
- Paid Search (Google Ads)
- Social Ads (Meta Ads, LinkedIn Ads, TikTok Ads, etc.)
- Display Ads
- Youtube Ads
- Retargeting
- Bronze Audit- Rapid Insights
- Silver Audit - In-Depth Review
- Gold Audit - Full Package
- CMO Dashboards
- Data Evangelism
- Decision Framework
- KPI Setting
Unlock Growth with Our Expertise
Tailored solutions to amplify your business potential, every step of the way.
- Paid Search (Google Ads)
- Social Ads (Meta Ads, LinkedIn Ads, TikTok Ads, etc.)
- Display Ads
- YouTube Ads
- Retargeting
- Bronze Audit- Rapid Insights
- Silver Audit - In-Depth Review
- Gold Audit - Full Package
- Supervision of agencies
- Supervision of internal teams
- Team restructuring
- Recruitment (Interviews)
- Website and Conversion Tracking
- Integration of CRM Data with Campaigns
- Matching of Business Data with Acquisition
- Tag-Management
- Analytics Set-up
- Incrementality and Clear Impact Assessment
- Detailed Performance Insights
- Competitor Acquisition Strategy Analysis
- CRM Analysis for LTV and Segmentation
- CMO Dashboards
- KPI Setting
- Data Evangelism
- Decision Framework
About Us
Mathieu Ceccarelli
Mathieu Ceccarelli began his career in financial markets before making the transition to the digital marketing sector in 2013. Driven by a passion for data analysis, he joined Brevo (formerly Sendinblue) in 2014, assuming a pivotal role in planning and overseeing Search Ads campaigns. Initially as a full-time employee and later as a consultant, he witnessed the remarkable growth of the company from a team of 15 to a workforce of 400. During this journey, marketing budgets surged from 10K€ per month to a staggering 1M€, establishing SEA as a potent growth engine.
Subsequently, he has been helping French Tech players and major corporations amplify their paid customer acquisition efforts and develop sustainable strategies for over 10 years. His portfolio includes 80+ companies including successful startups such as Qonto, Brevo (ex-Sendinblue), Cityscoot, Ankorstore, Ringover, Le Cab, Bankin' or Teamleader.
His mission is clear: Construct scalable paid acquisition strategies aimed at empowering founders to navigate their businesses toward sustainable success.
Expertise:
- Performance Marketing and Google Ads Management
- Business Intelligence and Analytics
Essec Business School Alumnus
Gaurav Arora
Gaurav Arora embarked on his journey in the digital landscape with a solid foundation laid during his MSc in Management from ESSEC Business School, Paris in 2018.
He completed enriching internships at Rocket Internet, Paris, and at Bain & Company, Delhi allowing him to gain a fresh perspective on both growth and strategy.
The cornerstone of his career was sculpted at Brevo, where he spent around four transformative years and contributed towards helping navigate an acquisition downturn in 2018, spearheading revenue-driven optimizations that helped pave the way for a rapid acceleration phase too. His knack for aligning acquisition strategies with business goals also paved the way for Acquisition expansion in core business units like the US and Brazil. His entrepreneurial spirit also led him to co-found Reviewflowz, a SaaS venture.
Expertise:
- Marketing Fund Management
- Optimising Acquisition Funnel and Conversion Rates
- Data Analytics
We understand your Challenges
We've been in your shoes. And we have confronted the same hurdles.
Now, we want to help translate your marketing pain points into success stories.
Make Paid Marketing a Strategic Asset for your Business
Get in touch & get ready to navigate your growth journey with precision and confidence.
Together, we'll design a robust strategy to steer your business towards its North Star.