Uncover the Full Potential of Your Paid Marketing Budgets

We help advertisers to find growth opportunities in Paid Marketing (Paid Search, Social Ads) and to optimize significantly their budgets on Google, Meta, LinkedIn, etc.

North& specializes in assisting companies whose annual budgets exceed 200K€ and are facing challenges in seeking growth or improving ROI and CAC.

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100+

Projects Completed

100M+

Acquisition Spent Delivered

15+ years

Experience in Scaling SaaS Acquisition

Trusted by leaders in the French tech space

We have been a steadfast partner for notable firms, steering them through downturns or spearheading their growth during acceleration phases.

Learn how our expert strategies and guidance can pave the way for sustainable acquisition and surpass business goals.

See Our Work

Unlock Growth with Our Expertise

Tailored solutions to amplify your business potential, every step of the way.

Paid Marketing

Campaign Management

Paid Search (Google Ads)
Social Ads (Meta Ads, LinkedIn Ads, TikTok Ads, etc.)
Display Ads
YouTube Ads
Retargeting

Audits

Bronze Audit- Rapid Insights
Silver Audit - In-Depth Review
Gold Audit - Full Package

Strategic Supervision

Supervision of agencies
Supervision of internal teams
Team restructuring
Recruitment (Interviews)

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Data Marketing

Data Integration

Website and Conversion Tracking
Integration of CRM Data with Campaigns
Matching of Business Data with Acquisition
Tag-Management
Analytics Set-up

Marketing Analysis

Incrementality and Clear Impact Assessment
Detailed Performance Insights
Competitor Acquisition Strategy Analysis
CRM Analysis for LTV and Segmentation

Data Visualization

CMO Dashboards
KPI Setting
Data Evangelism
Decision Framework

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About Us

Mathieu Ceccarelli

Mathieu Ceccarelli began his career in financial markets before making the transition to the digital marketing sector in 2013. Driven by a passion for data analysis, he joined Brevo (formerly Sendinblue) in 2014, assuming a pivotal role in planning and overseeing Search Ads campaigns. Initially as a full-time employee and later as a consultant, he witnessed the remarkable growth of the company from a team of 15 to a workforce of 400. During this journey, marketing budgets surged from 10K€ per month to a staggering 1M€, establishing SEA as a potent growth engine.

Subsequently, he has been helping French Tech players and major corporations amplify their paid customer acquisition efforts and develop sustainable strategies for over 10 years. His portfolio includes 80+ companies including successful startups such as Qonto, Brevo (ex-Sendinblue), Cityscoot, Ankorstore, Ringover, Le Cab, Bankin' or Teamleader.

His mission is clear: Construct scalable paid acquisition strategies aimed at empowering founders to navigate their businesses toward sustainable success.

Expertise:

Performance Marketing and Google Ads Management
Business Intelligence and Analytics

Connect on Linkedin

Founder

Ex-Brevo (Formerly Sendinblue), SEA Influencer

Founder

Ex-Brevo (Formerly Sendinblue), Ex-Rocket Internet
Essec Business School Alumnus

Gaurav Arora

Gaurav Arora embarked on his journey in the digital landscape with a solid foundation laid during his MSc in Management from ESSEC Business School, Paris in 2018.

He completed enriching internships at Rocket Internet, Paris, and at Bain & Company, Delhi allowing him to gain a fresh perspective on both growth and strategy.

The cornerstone of his career was sculpted at Brevo, where he spent around four transformative years and contributed towards helping navigate an acquisition downturn in 2018, spearheading revenue-driven optimizations that helped pave the way for a rapid acceleration phase too. His knack for aligning acquisition strategies with business goals also paved the way for Acquisition expansion in core business units like the US and Brazil. His entrepreneurial spirit also led him to co-found Reviewflowz, a SaaS venture.

Expertise:

Marketing Fund Management
Optimising Acquisition Funnel and Conversion Rates
Data Analytics

Connect on Linkedin

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We understand your Challenges

We've been in your shoes. And we have confronted the same hurdles.
Now, we want to help translate your marketing pain points into success stories.

Agency

Challenge

You have observed a persistent and concerning drop in conversion rates across various marketing channels.

We conduct a deep analysis/audit to identify the underlying issues and work on a strategy to turn things around, focusing on optimal budget allocation and fresh marketing strategies.

Challenge

Your growth hasn’t kept pace with the strategies your competitors are deploying.

We offer detailed insights into competitors' strategies, helping you understand the market dynamics and stay ahead in the game.

Challenge

Your team's efficiency is impacted by inefficient operations as teams spend a lot of time on conversion tracking, leakages in the funnel, and other recurring issues.

We identify operational inefficiencies and develop a streamlined operational roadmap to enhance coordination and planning, ensuring smoother, more efficient marketing operations.

Challenge

You are unsure if your marketing budget is being utilized efficiently.

We offer a comprehensive analysis of your budget allocation, pinpointing areas for optimization to ensure every dollar is spent effectively.

Data Measurement

Bridging Marketing Needs with Data Precision.

Challenges

Challenge

You struggle with inconsistent data across various departments, which hampers your decision-making process.

We overhaul your data infrastructure, ensuring clean, consistent, and reliable data that powers informed decision-making.

Challenge

You find it difficult to access core metrics that are vital for strategy formulation.

We facilitate easy access to all vital metrics, helping you keep a steady pulse on the health of your business.

Challenge

Your dashboards don’t offer insights that are deep or actionable enough, failing to support data-driven decision-making.

We redesign your dashboards to offer a granular view of all vital metrics, offering insights that can steer data-driven strategies.

Challenge

You are in the early stages of setting up your data infrastructure and are unsure of how to go about it.

We guide you in setting up a data infrastructure that is robust, scalable, and designed to meet your specific business needs, providing a strong foundation for future growth.

Performance Marketing

Optimizing Channels, Amplifying Results.

Challenges

Challenge

You are not seeing the expected growth despite investing in performance marketing and are unsure of how to improve results.

We identify the most profitable channels for the client and develop strategies to exploit untapped opportunities, effectively steering them towards substantial growth.

Challenge

Your acquisition managers having difficulty in understanding the direct impact of their actions on the results.

We implement a clear system that correlates actions with tangible results, ensuring every strategy is backed by data and insights.

Challenge

Your teams working in isolation, causing a breakdown in communication and collaboration, leading to disjointed strategies.

We facilitate a cohesive working strategy that encourages cross-functional collaboration, ensuring a harmonized approach to marketing

Challenges

You find it challenging to explore and open a new marketing channel due to a lack of expertise and a fear of misallocating your budget.

We provide operational teams with an holistic environment to get a true sense of their objectives.

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Hear it From Our Clients!

Mathieu's contribution to our acquisition strategy, and more particularly to AdWords, was decisive. He also set up real-time activity monitoring tools and dashboards for our KPIs, which have become essential to us on a daily basis. We are delighted that Mathieu continues to support our growth!

Amalia Bercot

Ex-CMO @ Brevo (formerly Sendinblue)

Hear it From Our Clients!

Mathieu supports us in SEA to increase the acquisition potential of our campaigns in our 4 markets: France, Italy, Spain and Germany. His experience has helped us structure our Google and Bing accounts, adopt best practices and challenge our results. In just one year, this collaboration enabled us to double our SEA conversion volumes, while keeping acquisition costs under control.

Clémence Fredenucci

Paid Acquisition Manager @Qonto

Make Paid Marketing a Strategic Asset for your Business

Get in touch & get ready to navigate your growth journey with precision and confidence.

Together, we'll design a robust strategy to steer your business towards its North Star.

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Uncover the Full Potential of Your Paid Marketing Budgets

Trusted by leaders in the French tech space

Accelerate Success with Targeted Campaign Strategies

Unlock Growth with Our Expertise

About Us

Mathieu Ceccarelli

Expertise:

Gaurav Arora

Expertise:

We understand your Challenges

Make Paid Marketing a Strategic Asset for your Business